the Force Behind MBM Strategies

“I first met Manolita Moore when she joined the North American Veterinary Community(TNAVC) in 2015 as Vice President of Exhibit Sales & Operations. During her tenure, she led a remarkable transformation of the organization’s trade show operations. 

Under her leadership, the NAVC/Exhibit exhibit floor and the number of participating companies both doubled, revenue significantly increased, and a series of innovative initiatives elevated NAVC/VMX to national recognition and multiple trade show industry awards within just five years. 

Manolita is a visionary leader—innovative, passionate, and highly effective. Working with her was an absolute joy, and I would welcome any opportunity to collaborate with her again in the future.”

Mr. Dan Valha, Former NAVC Senior Vice President

“I’ve had the privilege of working with Manolita Moore since 2019, when Simulocity collaborated on the VMX Virtual project under her leadership. From the start, it was clear she is exceptionally intelligent, focused, and knowledgeable. So much so, that when she launched her own consulting firm, I immediately brought her on as Simulocity’s Business Consultant, serving as Chief Operating and Revenue Officer. Her guidance was instrumental, particularly during the COVID-19 crisis, when Simulocity expanded into new markets. 

Manolita is an entrepreneurial force—strategic, results-driven, and unwaveringly professional. Beyond her impressive credentials, she is also compassionate, approachable, and a true pleasure to work with. She challenges convention, embraces innovation, and consistently delivers outstanding results. 

Simply put, working with Manolita is a competitive advantage. If you're serious about growth and excellence, I give her my highest recommendation. She’s one of the most talented and forward-thinking leaders in the industry.”

Dr. Manny Dominguez, Founder & CEO, Simulocity, LLC

"I’ve had the pleasure of knowing and working alongside Manolita Moore for many years. Our professional paths first crossed during her impressive 17-year tenure as Chief Operating Officer at the Western Veterinary Conference (now Viticus Group), where I served as an executive with GES, the official general contractor for the show. Over the years, I’ve witnessed firsthand her exceptional leadership, deep industry knowledge, and unwavering commitment to excellence. 

Today, we continue to collaborate as active leaders and volunteers within the International Association of Exhibitions and Events (IAEE). 

Manolita brings vision, heart, and an unstoppable drive to everything she touches—she sets the standard for what leadership in our industry should look like. 

She doesn’t just lead events—she transforms them. Her strategic mind, magnetic presence, and passion for impact are truly admirable."

Ms. Erika Welling, CEM, DES, Owner/Chief Experience Officer, Blendz Events, LLC